prayer prayer prayer

GIVE THANKS IN ALL CIRCUMSTANCES
                FOR THIS IS THE WILL OF GOD IN
                                          CHRIST JESUS FOR YOU.
                               AMEN....

Bachubira  Zaituni

STRATEGIC COMMUNICATION

 STRATEGIC COMMUNICATION

Strategic communication is an evidence-based,
results-oriented process, undertaken in consultation
with the participant group(s). It is intrinsically linked to
other programme elements, cognizant of the local
context and favoring a multiplicity of communication
approaches, to stimulate positive and measurable
behavior and social change.

MACHEULA MONICA

inter cultural communication

Inter-cultural communication

Cross cultural communication looks at how people, from different cultural backgrounds, strive to communicate this is frequently referred to inter-cultural communication. The concept of inter-cultural communication is based on the observation and consideration of values across culture which are considered to be varying among cultures as far as an international culture is referred (García-Carbonell, A. & Rising, B. 2006).

When studying inter-cultural communication it is important to understand the concept of sociocultural anthropology as a related field of inter-cultural communication. Sociocultural anthropology is the holistic study of humanity. Anthropologists argue that culture and established areas of communication refer to the process of exchanging information, usually via a common system of symbols (García-Carbonell, A. & Rising, B. 2006).

Human being has evolved a universal capacity to conceive of a world symbolically, to teach and learn such symbols socially, and to transform the world (and ourselves) based on such symbols. The activity of understanding and adapting symbols can be defined as “inter-cultural practice.” Since cultural practices comprises the way people do different things in a given culture.  This inter-cultural practice is linked to knowledge of the world taking into consideration different contexts which intervene and determine the level of understanding and, consequently the communication process (García-Carbonell, A. & Rising, B. 2006).      

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lHow to get started

How to get started

How do companies determine the best strategy for digital
transformation? A structured approach allows organizations
to engage customers, partners and employees at every step
along the transformation roadmap.
Identify transformation opportunities based on a thorough
understanding of digital transformation in the industry. This
depends on the degree to which your products and services
are – or could be – digitized and how competitors are
responding to new and rapidly changing customer
expectations. And products and services are directly
affected by new technologies, changing how customers
engage and collaborate.
Redefine the value proposition based on what existing and
prospective customers are likely to pay for going forward.
This requires looking at new ways to use technology to
differentiate offerings, reach existing customers with new
digital offerings or relationships and, finally, redefining entire
offerings for digital value.
Design the optimized operating model that combines
organizational capabilities and technology requirements.
Thinking through the “how” of value delivery requires
understanding of current capabilities and opportunities.
Operational design should support customer interaction as
part of cross-channel integration and supply chain
collaboration.
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direct marketing

Is a communication between seller and buyer directly, no intermediary media is used. No distractions come between hopefully. It is direct communication but with a marketing purpose.

Drayton Bird (2000) describes it as’ an advertising activity, which creates and exploits a direct relationship between you and your prospect or customer as an individual’.

Direct marketing as the delivery of a marketing message or proposition to a target customer or potential customer, in a customer favorable format, put to the customer from the seller or the seller’s agents (including call centers) without an intermediary person or indirect media involved.

Bachubira  Zaituni

Is your organization ready for digital transformation?

Is your organization ready for digital transformation?




If yes, then Are you reshaping your customer value
proposition?
• How are you engaging with customers to
understand their needs and expectations – and
how they are changing in the digital environment?
• How do mobile and online technologies change the
way you can engage with and create new value for
your customers?
• How will you drive the digital agenda in your
industry rather than having it imposed on you by
competitors?
 BY

MACHEULA MONICA

The challenges of billboard location and interpretation toward customer’s loyalty

The challenges of billboard location and interpretation toward customer’s loyalty

 Outdoor advertising quickly communicated simple idea it is also offers repeated exposure to message and strong promotion for locally available product outdoor advertising is particularly effective along Metropolitan Street and in other high traffic area. But outdoor advertising just like every other type is subjected to mess. It also suffers from the brevity of exposure to its messaging by passing motorist. Drive concerned about rush hour safety and limited time also combine to limit the length of exposure to outdoor advert message. As a result most of these advert use striking simple illustration, short selling points and humor to attract people interested in product such as beverage, vocation, local entertainment and lodging.

The mediated representation have real social queseguence for community plagued with higher drug abuse like alcohol abuse rates, that can make negative altitude and negative self image among community, destructive form of gender and familiar relationship and community problem, mediated presentation are powerful rhetorical force that offer a position, negative or neutral interpretation with underlying racial assumption and real social, political quencequence.

By Mkomweke Zubeda S.

Strategic paths to transformation

Strategic paths to transformation
 

We have found from our research and client experience that
the strategic routes to transformation can be summarized by
three basic approaches. One focuses on customer value
propositions and another on transforming the operating
model. Taking a more holistic and integrated approach, the
third combines those two approaches, simultaneously transforming
the customer value proposition and organizing
operations for delivery.

MACHEULA MONICA

channel design decision

Designing a marketing channel system involves analyzing customer needs, establishing channel objectives, identifying major channel alternatives, and evaluating major channel alternatives.

Bachubira zaituni

NETWORK SYTEM

Businesses have always looked at new information and digital
technology in terms of what it can do for them, e.g., greater
profitability and expanded customer reach through online
shopping. Now, customers also have a range of new choices,
many of which are beyond the purview of business. Decisions
about what to focus on or buy are increasingly informed
through social networks, where personal and business contacts,
product selections, home video clips, favorite news items, even
real-time location coordinates, are shared instantly and widely.
People who reach out to their personal networks for advice on
the latest generation of washing machines are also likely to use
smart phones or other devices to check out their professional
networks for views about business procurement choices. The
habits of consumers – such as seeking independent information
and advice before making a purchase – have become the habits
of business buyers.

Mobility has eliminated the boundaries of space and time.
Customers are always connected, and companies can interact
with them at any time. The implications cannot be overstated.
With information about products becoming as important as the
products themselves, almost every company is now in the
business of creating and delivering “content” – information
that is personal, relevant and timely when accessed by the
customer.
Social networking is growing up
With 2 billion people connected to the Internet, social media is
quickly becoming the primary means for communication and
collaboration.4 Young people may have spearheaded the
changes, but people of all ages have joined the virtual revolution

PRICE ADJUSTMENT STRATEGIES

Price adjustment strategies refers to all those strategies which are applied by an organization to take into consideration the differences among the customers and rapidly changing environment.

Types of Price adjustment strategies are;

• ·       Discount and allowance pricing

• ·         Segmented pricing

• ·         Psychological pricing

• ·         Promotional pricing

• ·         Value pricing

• ·         Geographical pricing

• ·         International pricing

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