The role of advertising in influencing consumers purchasing behavioral change.

The role of advertising in influencing consumers purchasing behavioral change.

 Advertising is to re-enforce the plan that the company has made to the market by providing information several times. Also re-enforcing provides information on where to get the products, this become easy for the consumers to know where to get the products. Advertising help to keep memory to the consumer about the products through re-enforcing, even the time where the product is not in the market, hence this lead to build brand loyalty and hence facilitate consumers’ relationship. This role of advertising provides full detail about the products that lead customers to be aware of the products in detail and final contribute the influences on changing consumers ‘behaviors.

 Advertising as a tool to inform consumers about the products and services an organization offers to the market. It is also important for the new organization or company together with their products. This is simply because through advertising the customer will be aware of the new products in the market, apart from that advertising help much for the products or services to develop. customers are also informed about the price of the products as well as the instruction on how to use that product through informing as the role of advertising. Due to this fact customers become part and parcel of the products or services and hence facilitate the changing of customers’ behaviors.

Persuasion also the role of advertising. in order for customers to think and desire of the certain product or services, advertisement should capture the mind of the customers in order to attract them and lead the customers to act on their side, simply any adverts should have the power of persuade the customers. Through doing that will lead the customers to follow the wish of persuader, by doing so the company or business will have many consumers and this also will contribute to high sales.

By Mkomweke Zubeda S.