The challenges of billboard location and interpretation toward customer’s loyalty
Outdoor advertising quickly communicated
simple idea it is also offers repeated exposure to message and strong promotion
for locally available product outdoor advertising is particularly effective
along Metropolitan Street and in other high traffic area. But outdoor
advertising just like every other type is subjected to mess. It also suffers
from the brevity of exposure to its messaging by passing motorist. Drive
concerned about rush hour safety and limited time also combine to limit the
length of exposure to outdoor advert message. As a result most of these advert
use striking simple illustration, short selling points and humor to attract
people interested in product such as beverage, vocation, local entertainment
and lodging.
The
mediated representation have real social queseguence for community plagued with
higher drug abuse like alcohol abuse rates, that can make negative altitude and
negative self image among community, destructive form of gender and familiar
relationship and community problem, mediated presentation are powerful
rhetorical force that offer a position, negative or neutral interpretation with
underlying racial assumption and real social, political quencequence.
By
Mkomweke Zubeda S.
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