Is
a communication between seller and buyer directly, no intermediary media is used.
No distractions come between hopefully. It is direct communication but with a
marketing purpose.
Drayton
Bird (2000) describes it as’ an advertising activity, which creates and
exploits a direct relationship between you and your prospect or customer as an individual’.
Direct
marketing as the delivery of a marketing message or proposition to a target
customer or potential customer, in a customer favorable format, put to the
customer from the seller or the seller’s agents (including call centers) without
an intermediary person or indirect media involved.
Bachubira Zaituni
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