Marketing
communication are messages and related media used to communicate with a market.Or
is the strategy used by a company or individual to reach their target market
through various type of communication. Marketing communication function within
a marketing framework. Traditionally known as promotional element of the 4ps of
marketing; product, place, price and promotion.
The
primary goal of marketing communication is to reach a defined audiences to
affect its behavior by informing, persuading, and reminding. A secondary goal
of marketing communication is building and reinforcing relationship with
customers’ prospect, retailers and other important stakeholders.
Effective
marketing communication is to ensure that the right messages are conveyed to
the right audiences through the right channels. The measure of effectiveness
will occur through the achievements that may focus on such things as rising
awareness, increasing preference and generating sales.
Bachubira Zaituni
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