ITS POSSIBLE

Determine what appropriate benefit each member may receive in return for his cooperation in the alliance.  At this point review the nine basic motives which I termed the alphabet of success.  Base your appeals for cooperation on one or more of these motives.  I can tell you ahead of time which motive will have the greatest appeal and I'll bet you can guess it yourself.

You're right!  It's the desire for material wealth, or profit.  If you make a profit, be willing to divide it with those who help you.  Be not only fair, but generous with them, and the more generous you are with them, the more help you will get from them.  Remember the principle of going the extra mile.  What a pity that not all businessmen know about that!  One of my purposes in life is to see that they learn about it.

MACHEULA MONICA