PRICE ADJUSTMENT STRATEGIES

Price adjustment strategies refers to all those strategies which are applied by an organization to take into consideration the differences among the customers and rapidly changing environment.

Types of Price adjustment strategies are;

• ·       Discount and allowance pricing

• ·         Segmented pricing

• ·         Psychological pricing

• ·         Promotional pricing

• ·         Value pricing

• ·         Geographical pricing

• ·         International pricing

 BACHUBIRA ZAITUNI