NETWORK SYTEM

Businesses have always looked at new information and digital
technology in terms of what it can do for them, e.g., greater
profitability and expanded customer reach through online
shopping. Now, customers also have a range of new choices,
many of which are beyond the purview of business. Decisions
about what to focus on or buy are increasingly informed
through social networks, where personal and business contacts,
product selections, home video clips, favorite news items, even
real-time location coordinates, are shared instantly and widely.
People who reach out to their personal networks for advice on
the latest generation of washing machines are also likely to use
smart phones or other devices to check out their professional
networks for views about business procurement choices. The
habits of consumers – such as seeking independent information
and advice before making a purchase – have become the habits
of business buyers.

Mobility has eliminated the boundaries of space and time.
Customers are always connected, and companies can interact
with them at any time. The implications cannot be overstated.
With information about products becoming as important as the
products themselves, almost every company is now in the
business of creating and delivering “content” – information
that is personal, relevant and timely when accessed by the
customer.
Social networking is growing up
With 2 billion people connected to the Internet, social media is
quickly becoming the primary means for communication and
collaboration.4 Young people may have spearheaded the
changes, but people of all ages have joined the virtual revolution