THE FOUR P'S INVOLVED IN MARKETING MIX

• Price, refers to the value that is put for a product. It depends on costs of production, segment targeted, and ability of the market to pay, supply demand and a host of other direct and indirect factors. There can be several types of pricing strategies, each tied in with an overall business plan. Pricing can also be used a demarcation, to differentiate and enhance the image of a product.

• Product,refers to the item actually being sold. The product must deliver a minimum level of performance; otherwise even the best work on the other elements of the marketing mix won't do any good.

• Place, refers to the point of sale. In every industry, catching the eye of the consumer and making it easy for her to buy it is the main aim of a good distribution or 'place' strategy. Retailers pay a premium for the right location. In fact, the mantra of a successful retail business is 'location, location, location'.

• Promotion,this refers to all the activities undertaken to make the product or service known to the user and trade. This can include advertising, word of mouth, press reports, incentives, commissions and awards to the trade. It can also include consumer schemes, direct marketing, contests. 

                                  BACHUBIRA ZAITUNI

DEVELOP YOUR IDEA IN BUSINESS BY SEARCHING MARKET

DEVELOP YOUR IDEA IN BUSINESS BY SEARCHING MARKET

You can be poor of your money, your job and your home by someone else, but remember that no one can ever take away your respect.

For entrepreneurs, getting the idea and imagining the possibilities is the easy part. It's the market research that does not come so naturally. It is a big plan when someone outlines the size of the market multibillion dollars but does not clearly articulate a plan for how the idea will meet an unmet need in the marketplace. Entrepreneurs are often so fanatical about their ideas,

 Entrepreneur Assist offers a collection of free business planning and productivity tools, therefore entrepreneur develop your idea by reading business books and favorite article and share documents to assist you in your idea evaluation and market research process.

By Mkomweke Zubeda S.

FACILITATOR OF INTERNATIONAL TRADE

Determinant or facilitators of the international trade

• Natural Endowment:

 It refers to the resources base of a country, available to it as a free gift of nature. Natural endowment also includes the nature and fertility of the soil as well as climatic condition. The difference in nature of the natural resources many countries now decide to integrate in international trade. Example Tanzania they are good with the presence of natural resources like tanzanite while U.S.A don’t have therefore decides to engage in the international trade.

• Technical know how.

With the technological advancement, advanced nations of the world have overcome all constants of natural endowment. Many countries faces the problem of technology example Tanzania has a lot of the natural resources like tanzanite, gold, diamond but the problems becomes the technology to exhaust the natural resources therefore decides to engage in international trade with higher developed countries like the presence of multinational companies like Ashanti Gold Mine and Barrack 

• Cost Difference:

Difference in cost of production is indeed the fundamental basis of international trade. Difference countries specialize in the production of those goods in which they have absolute or comparative cost advantage. However, cost difference is not the sole parameter of competitiveness in e international market. Due to presences of large cost of production the countries decides to specialized in the product that the cost of production is low compares to the other countries. Example South Africa imports maize from Tanzania while Tanzania imports apple from South Africa.

• New Economic Order:

 Globalization of the world market through milt-national corporations and the emergence of new economic order has forced various nations to integrate their economies with the rest of the world, leading to leading degree of specialization and international trade. The nationals are obliged to engage in the international trade due to the new economic orders.

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MAKE RELATIONSHIP WITH YOUR PUBLIC FOR ORGANIZATION SUCCESS.

MAKE RELATIONSHIP WITH YOUR PUBLIC FOR ORGANIZATION SUCCESS.

Organization must consider its impact on society, publics, and stakeholders as well as itself; internal publics and external publics and its industry in order to earn the right to exist and thrive. Notes that, an organization exists by permission of society but the vehicles of communication used to negotiate that permission as the ethical obligation has been little studied. Most often, when violations occur, public relations are subsumed by the marketing function of organization.

For this case, any organization should insure that, good between atmosphere between the organization and the public’s is created, the organization should practice both the corporate Social responsibility and charitable activities toward the society, this will also insure good mutual between the society and the organization.

By Mkomweke Zubeda S.

International marketing

International marketing is the extension of marketing activities across national boundaries. It involves firms trading in two or more countries. Doing business on the international environment presents many challenges because of a variety of factors which differ from one market to the other. These differences are basically informed by the environment of the host country, which is an often times different from that at home. Those international environmental factors are: culture, political and legal.

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ORGANISATION PERFOMANCE

Richard et al,. (2009) organizational performance, we refer to the organized group of people with a particular purpose. Performance is defined to include the action or process of performing a task or function seen in terms of how successfully it is performed.  When these definitions are put together, we can say organization performance relates to how successfully an organized group of people with a particular purpose perform a function.  Essentially, this is what we are speaking about when we refer to organizational performance and achievement of successful outcomes.

BACHUBIRA ZAITUNI