What to be understood on Publicity
Is the deliberate attempt to manage the public's perception
of a subject, in other words, Publicity is unpaid form of coverage design to
promote an organization and its product or services, covered by media, through
new or interview. The subjects of publicity include people for example,
politicians and performing artists, organizations of all kinds, and works of
art or entertainment.
Publicity is the act of attracting the media
attention and gaining visibility with the public, it necessarily needs the
compliment of the media it cannot be done internally, is the process of
making service known by the people or creating awareness or letting your
product known or your company. Publicity is one component of promotion which is
one component of marketing.
Due to the publicity the good news can result to positive
publicity as well as bad news can results negative publicity because it is not
pay amount of money.
MACHEULA MONICA
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