MAKE RELATIONSHIP WITH YOUR PUBLIC FOR ORGANIZATION SUCCESS.

MAKE RELATIONSHIP WITH YOUR PUBLIC FOR ORGANIZATION SUCCESS.

Organization must consider its impact on society, publics, and stakeholders as well as itself; internal publics and external publics and its industry in order to earn the right to exist and thrive. Notes that, an organization exists by permission of society but the vehicles of communication used to negotiate that permission as the ethical obligation has been little studied. Most often, when violations occur, public relations are subsumed by the marketing function of organization.

For this case, any organization should insure that, good between atmosphere between the organization and the public’s is created, the organization should practice both the corporate Social responsibility and charitable activities toward the society, this will also insure good mutual between the society and the organization.

By Mkomweke Zubeda S.