Business Description:
Fethas
soft drinks Production Company entering the soft drinks production business
because of consideration of the health of people. The company worked as an adviser and
facilitator of limiting the use of alcoholic drinks in order to maintain the
health of people from the diseases caused by using much alcoholic drinks. The company
needs to carry out its dream of burring the alcoholic drinks consumption by
producing affordable soft drinks which will be used as the substitute to
alcoholic drinks
There are a number of successful soft drinks
companies in Tanzania but, the majority of these company focus on making soft
drinks by using only fruits which available in Tanzania. These soft drinks are
very popular among local consumers, fethas company feel there will be a growing
demand for high quality soft drinks from Tanzania in the near future which will
increase demand even outside the country, hence decide to produce the soft
drinks by using all fruits which are available in different place of the world
by importing fruits from outside the country, which this makes the company to
produce juices by using fruits from
other countries which other companies fail to do so.
Research shows that as consumers become more
sophisticated about soft drinks, they settle towards higher quality soft
drinks. The soft drinks is currently in the developmental stages, but the
initial production plans and growth strategies have been established, although
there are shortage of storage place of raw materials as well as poor
transportation facilities. Production
will begin at about 2,000 soft drinks (about 500 of each varietal) and increase
to 10,000 cases in year five.
BY
PETER FELISTER
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