Ethos; Aristotle said when your persuading people you have to provide the
information that are truth worth, source credibility and ethical standard. Also
through ethos appeal to the authority or honesty of the speaker, it is how well
the speaker convinces the audience that he or she is qualified to speak on the
particular subject.
Logos; It is also a part of Aristotle’s philosophies in rhetoric, in
persuasion we need to have a credible source so as there should be a logical
reason, this is the power to create arguments, it is normally used to describe
facts and figures that support the speaker’s topic.
Pathos; it is an appeal to emotion, Aristotle said that in any communication
persuasion process there should be the capacity of understand the audience
emotion simply because if you are capable of touching the audience emotion, it
is easy to change their attitude, believes and behavior and accepting what your trying to persuade
them.
Generally persuasion is very important simply because it helps in
changing of attitude, believes and behavior and the way of operation issue in their daily life so as
they turn to the attitudes and believe of the communicator. It also reinforce
action and empowering a certain attitude to more accommodate with the attitude
and believes or behavior of the communicator.
WRITTEN BY SANDULI NEEMA R.
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