When you are doing the business,
the marketers should be innovative so as they can acquire more customers and
meet the mission planned by the company. Being innovative, you should do the environmental
scanning, consider the needs and wants of consumers, analyze your competitors, and
come with the idea that will solve the needs of the people in a different way
which is the best than other competitors.
Consumers see innovation as something that
adds value to a company or to its products. Innovation can give a company a
commercial advantage in the marketing environment. It happen that customer may be
willing to pay more for a well designed, and innovative product or service,
rather than choosing a cheaper with less impression. Innovation is not only
about designing a new product or service to sell, but it also focus on creating
new idea to improve efficiency, find new customers, and increase profits.
WRITTEN BY SANDULI NEEMA R.
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