Packaging
is very important to brand performance. Most consumers like the product
quality, after they purchased desired packaging products. Based on those facts,
we cannot say there is 100% equal relationship between good packaging and good
product quality but there is positive thinking and trend about well designed
packaging shows high product quality and consumer decision making where by this
will lead to the increase of the brand
performance.
As
a matter of fact, people are becoming more demanding packaging has been
gradually shown his important role in a way to serving consumer by providing
information and delivering functions. Packaging
as a strategic tool to attract consumer’s attention and their perception on the
product quality and this will automatically increase the brand performance.
WRITTEN BY SANDULI NEEMA R.
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