For every business owner who has met the demands do a first
draft of a business plan.
Not knowing where
to start.
Start out by finding someone who achieved the goal you have set for
yourself. Read about the person, the structure of her
business and reach out to see if she can offer advice or information. Even
if businessperson doesn’t have the time or an interest in speaking with
you, you'll know that she has achieved success so it's possible for you. Not being an expert. You
probably know enough about your product or service to answer. So don't
worry if you don't feel like a complete expert in the field yet. Being considered crazy. Some
people will think that you're crazy to start a new business and they will
be correct. The safe and rational thing to do would be to never take a risk and
work for someone else for the rest of your life.
Not finding funding. Being
a business owner would be a breeze if every person with an idea could
waltz into a bank and receive a loan or attract an angel investor. Since this
is not a dream world, entrepreneurs without investors must jump-start their
businesses anyway.
Not being believed in. Even
if you have doubts that people will react well to your business
because of your credentials, skin color, height or gender, show up anyway
and deliver an outstanding service.
Not attracting customers. It's terrifying to take the risk of offering
your skills to the world, wondering if they'll be valued. Unless you start
your business with an established audience of people ready to throw money
at you, a stampede won't immediately swarm to knock your door
down. Being incapable of handling success.
The
flip side of enduring the dry spells of a new business is facing that
you're offering exactly what the world has been waiting for.
MKOMWEKE ZUBEDA
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