CULTURE IS WHAT DRIVES THE BUSINESS

                                 CULTURE IS WHAT DRIVES THE BUSINESS.

Culture is a phenomenon that every business company must understand; this is because people will always be persuaded to purchase if they see the product or services comprises the operation of their lives. Therefore before doing the business it is better to do the environmental scanning to the place that you want to conduct the business  by looking on values, myths, believes so as the product you want to sell will not affect their operation of their lives.

Therefore as the marketers we have to understand that culture is what drives our business. Therefore, for the business to get profit we have look on the culture of the people that we want to do the business so as they may purchase, if we won’t do that we may conduct the business to the people where our product go against their culture which may lead the company to get lose.