PUBLIC RELATIONS FOR ORGANIZATION SURVIVE.
As
the Public Relations Practitioner I have observed that, public relations is a
way of organization survival, for any organization that lack the Public
Relation department in there is no corporate communication experts who able to
create the mutual beneficial relationship between an organization and its
public through strategic communication; including designing marketable adverts,
doing effective Public relations campaign and promotion. There is no controller
of information flow among the departments; in this case, it will be difficult
for the organization to reach organization goals.
Public relations
practitioners conceptualized and direct public relations programs including all
matters concerning communications. They provide technical service such as
writing, editing, and photography and media contacts.
By Mkomweke Zubeda s.
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