Packaging
attracts consumer’s attention to particular brand, enhance its image and
influence consumer’s perception about product. Also packaging impacts unique
value to product and work as a tool for differentiation that helps consumer to
choose the product from wide range of similar products, stimulates customer
buying behavior. Package performs an
important role in marketing communication and could be treated as one of the
most important factors influencing consumer purchase of product.
Therefore
the business company should take packaging as the point to sells their product;
this is because packaging plays a major role of convincing consumer into buying
decision. Therefore packaging is an integral part of the business; the company
must understand the outer look of the product is measured as the quality and
worthiness of the product.
WRITTEN BY SANDULI NNEMA R
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