COMMUNICATION

A decision to change results from the combined effects of public or mass media and interpersonal networks, in communication in order for a person to make decision needs the influences from public or mass media and interpersonal networks, so as a communicator you should understand the needs of the group as well as their altitude, this will make the process of changing them to be simple, so when individual change the group can also change.

This principle help me as the PR professional to understand that, before any communication to take place, the communicator should understand the needs of the publics as well as their altitude, so through that it will become easily to change them.

by

peter felister

Perceived and actual feedback shapes the message,

Perceived and actual feedback shapes the message, any message can be shaped by the feedback, so through thinking of the feedback as well as the feedback obtained from the message will lead the communicator to understand if the message touch the publics or not, and due to that communicator can shape the message according to the needs of the particular society. So simply perception of the feedback together with actual feedback usually shape the message.

This principle help to understand that message can be shaped after perceiving feedback and after obtaining actual feedback, this will help to meet the need of the publics/audience, hence effective communication.

Conclusively, these principles of communication has the great influence in shaping communication process, simply because through these principles communicator may understand different things which in one way or the other may hinder effective communication. Apart from that these principles show different ways which someone can use to facilitate effective communication.

by

peter felister

NICE SPEECH OF ZIMBABWEAN PRESIDENT ROBERT MUGABE.

NICE SPEECH OF ZIMBABWEAN PRESIDENT ROBERT MUGABE.

Racism will never end as long as white cars are still using black tyres. Racism will never end as long as we still wash first white clothes, then other color later. Racism will never end if people still use black to symbolize bad lucky and white for peace! Racism will never end if people still wear white clothes to weddings and use black clothes to funerals. Racism will never end as long as those who don’t pay their bills are blacklisted not white listed. Even when playing the snooker, you haven’t won until you sink the black ball, and the white ball must remain on the field. But I don’t care, so long as am still using the white toilet paper to wipe my black ass, I’M FINE.

By SANDULI NEEMA R.

PERSUATION SKILLS

Persuasion skills these are the things that any person can have them, but not all of the people possess those skills can be a good persuaders’. Most of the people who are great persuaders’ are natural, means they are born with that charisma but most or the rest must be trained so that to possess those skills. It’s very interesting when a natural person does persuasion because it will be easy for him who to deal with a lot and various techniques so that to make the people fall for him. But these talented persuaders may be not able to transfer their skills to other people who need their helps. In such an environment the persuasion skills are playing greater influence than other powers do.

ZAITUNI BACHUBIRA

Classification of goals increases the possibility of effective communication

Classification of goals increases the possibility of effective communication, in order effective communication to take place the speaker should clarify his or her goals, this will enable him or her to run on his or her specific issue, which finally led to effective communication, through this will help the audience to be very attentive. Under this, effective communication is created through clarification of ideas that makes audience to understand what you want to present, apart from that, right time, place as well as right channel is needed when communicating, so communicator should develop goals through state ultimate intention as well as start to develop the objectives.

This principle help me as the PR practioners to understand the necessary of classifying the goals in order to facilitate effective communication, simply because through doing that it help the speaker to have common intended message to their publics, apart from that it help to understand that audience need to hear things which are well understood, so this will motivate the speaker to clarify his or her goals in order to make the audience attentive about the issue discussed.

peter felister

Communication principles

Communication is what is heard not only what is said, communication is all about what is provided by the speaker as well as what is received and interpreted by the receiver, simply that is to say communication should consist what is said as well as what is heard, so when communicator speak, he or she must make sure that the receiver receive and interprete the message of the meaning intended. As it is well understood that communication is the process which include senders and receivers, so in order communication to be successfully the message should be heard as well as said. under communication there should be giving and receiving of the message in order to create understanding, and understanding between sender and receiver is enhanced by effective listening, in order listening to take place there should be much attention as well as  focus to the words. So communication needs both what is said and what is heard, because through this the process of receiving and sending of the message is done.

This principle help in my professional Career to understand in order to facilitate effective understanding  as a PR professional, there should be sending as well as receiving of the message, apart from that it help to understand that communication cannot be complete when the message is only said rather than it should be said and heard.

By

Peter felister

RELATIONSHIP BETWEEN STRATEGIC PLAN IN MANAGEMENT AND THE STRATEGIC PLAN IN MANAGEMENT.

Relationship between strategic plan in management and the strategic plan in management.

Before doing any kind of plan, you should think on what is the mission and vision of the organization, and make sure the plan goes in hand with the mission and the vision of an organization, your plans should define the mission and the vision of the organization, also they should define the meaning of existence of the organization and meet the ultimate goal of the organization.

Environmental scanning is something should be taken into consideration before doing any king of plan, we should know the SWOT analysis of the place where we want to implement the plan. Look on the strength, weakness, opportunity and threats. However in strategic plan you should do the environmental scanning so as you can plan something that is potential  to the targeted area and also when you come in communication plan it is important to do the environmental scanning  so as we may come with the effective message that will affect the targeted audience of the intended message of which we want to communicate.

WRITTEN BY SANDULI NEEMA R.

QUOTE OF THE EVENING

   "WORK UNTIL EXPENSIVE BECOME CHEAP"

                        bachubira zaituni

HARNESSING THE SCIENCE OF PERSUATION

Persuasion skills these are the things that any person can have them, but not all of the people possess those skills can be a good persuaders’. Most of the people who are great persuaders’ are natural, means they are born with that charisma but most or the rest must be trained so that to possess those skills. It’s very interesting when a natural person does persuasion because it will be easy for him who to deal with a lot and various techniques so that to make the people fall for him. But these talented persuaders may be not able to transfer their skills to other people who need their helps. In such an environment the persuasion skills are playing greater influence than other powers do.

Any persuader cannot succeed without knowing the six basic laws of winning friends and influencing people which the executives can apply and use them in their own organization;

    Liking principle,

This principle is based on two thing which are praising and similarities. Whereby for the managers to create a bond with their subordinate so that get to know what does they what, this will take do something’s like going clubbing or goes to some areas where he will be regarded similar to them. Because participant s they stood together after learning that they share common interest like beliefs, and other social values. So that may be applied to customers when apersuator is planning something towards his people he will have to stay in their shoes so this will ensures their attention and they will regard him as similar to them. And through that persuasion will be done easily.

 And when it comes to praising it means that, as a persuader you need to know how to value your people, be them and accept challenges that may be brought from them.  As the manager you have to know how to value the actions of your recent hire so that the liking modality can be achieved from both parties.

              Reciprocity,

This is the principle which has based on giving what you whant them to receive. So for that case as a manager needs to provide what he may also be preffer to be given out. And with that case he will capture the attention of the people who were interested in his persuation.

      Social proof principle

This principle is based on the use of evidence from people whom they are highly trusted. The executive can decide to use peers. Their testimonies will play a great role when changing the people’s minds. This will be credible when the satisfied customers say out what they receive, with that in mind it will be easy to make persuasion success.

    Consistency  principle

This is based on the fully commitment of the people you are dealing with, good turns are one reliable way to make people feel obliged to what is said or done.  For the manager who wants to wins up their subordinates they needs to put whatever decision in writings so that to ensures their actions. Within this pressures is not allowed, just value their ideas so that when you bring out your idea they will be compatible with your views. This may apply to the consumers who prefer to be persuaded by your works then it means that whatever you do towards them, to ensure your success as a persuader you need to put many efforts which will be used as supportive evidence towards their total commitment.

    Authority

This means as a manager should know how to manage and persuade your people with authority, because authority may act on behalf of making what you planned successful, because as a person speak with authority it will ensures credibility. And to make things work a persuader needs to be credible so that to make persuasion success.

     Scarcity

This principle is based on giving out the unique benefits and exclusive information. In this kind of principle the managers can learn on how to make the people believe on lacking than gaining much. This procedures prefers to make the consumers to buy or like more the product because its useful and it is going to be missing soon, so persuasion will be done because the customers have manipulated and they have a strong faith towards that product.

bachubira  zaituni

communication principles

Communication principles

Meaning is internal and individual, this simply meaning  something can not be necessary to be universal, or to be with the same meaning within  individuals, so meaning of something is invisible simply because the meaning is generated inside the individual and it is not simple to see what individuals think about certain thing. Sometime it is possible that the same thing can have different meaning because each individual provide it meaning according to different things like environment, culture, religion, altitude and all things of that nature. So meaning of something remain in individual, simply because it is not possible other person to see. This theory suggests that meaning is developed through signals like, touch, smell, test, sight as well as hearing.

This principle help me in my professional Career because through understanding that meaning is internal and individual as a PR professional  I can get to understand that publics always may have varieties of meaning to the message I communicate to them, so through that it became easy to facilitate effective communication.

By

Peter felister

 Significance of Public Relations Department on Information Flow in Organization.

Facilitating a free and open flow of information is ethically sound, and this responsibility belongs to the public relations practitioners. The professional communicators of the society are responsible for maintaining relationship and solving conflicts in the public area, advancing ideals, help the informed market place of ideas exist, and facilitate greater knowledge and understanding among the public’s.

Public relations makes information available both inside and outside of organizations that would not otherwise be free flowing, contributes to understanding in various publics of organizational policy and issues, and help in problem solving between organizations and their publics.

 Most of the responsibility for ethical internal communication rests with the dominant coalition, who should lead by example in matters of open, honest communication and should reinforce an organizational culture that values and reward ethical behavior. 

The task of Public Relations Department is not only to communicate with and build relationships with all organization publics but also will have overall responsibility for the communication strategy of the organization which has been determined. Public relations professionals in this department are aware of the environment in which the organization operates.

By Mkomweke Zubeda S.