Communication is what is heard not
only what is said, communication is all about what is
provided by the speaker as well as what is received and interpreted by the
receiver, simply that is to say communication should consist what is said as
well as what is heard, so when communicator speak, he or she must make sure
that the receiver receive and interprete the message of the meaning intended.
As it is well understood that communication is the process which include
senders and receivers, so in order communication to be successfully the message
should be heard as well as said. under communication there should be giving and
receiving of the message in order to create understanding, and understanding
between sender and receiver is enhanced by effective listening, in order listening
to take place there should be much attention as well as focus to the words. So communication needs
both what is said and what is heard, because through this the process of
receiving and sending of the message is done.
This
principle help in my professional Career to understand in order to facilitate
effective understanding as a PR
professional, there should be sending as well as receiving of the message,
apart from that it help to understand that communication cannot be complete
when the message is only said rather than it should be said and heard.
By
Peter
felister
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