The challenge of
billboard location and photo interpretation.
Outdoor
adverts bring a big challenge of customers to interpret, especially when
interpretation demands to them to interpret a photos and graphics that can give
them specific meaning compared to the photos and graphics. Another challenge
lies on the location of billboards many billboard are located in urban center
which ignore the asses to the large population that live in rural areas
therefore advertises they know that the many customers are available or
populated in urban area rather than rural area and cause to loose many target
customers.
By
Mkomweke Zubeda S.
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