ADVERTISING AND CONSUMER BEHAVIOURS
No
company can become a market leader unless it invests lots of their budget in
their promotional strategies. Different societies use diverse types of symbols
for the promotion of the products and services to attract consumers. Though,
some were used for a restricted area for promotion. But in modern age, advertisement
has become significant way to promote products and services and is utilized for
communication purpose.
Everyone
is growing up in the society surrounded in mass media like television,
internet, radio, videos, bill boards, magazine, newspaper and other mediums.
Marketers consider advertising as the best way to communicate consumers and
convince them towards their product, service or any other idea. It is well known
for its broader exposure and considered as long lasting tool to set image on
consumers mind regarding any idea or product.
The
foremost aim of advertising is to impact on buying behavior, furthermore, this
impact about brand. Memories about the brand comprise of those associations
that are interrelated to brand name in consumer mind. These brand cognitions
manipulate consideration, valuation, and finally purchase.
By
Peter
Felister
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