STRATEGIC PLAN

STRATEGIC PLAN.

Strategic plan is a document used to communicate with the organization the organizations goals, the actions needed to achieve those goals and all of the other critical elements developed during the planning exercise.

 Strategic planning is important to an organization to define values, create cohesive visions, chart a direction and set goals for future growth. The process planning begins with statement of company vision and objectives and a SWOT analysis of the current company strengths, weaknesses, available opportunities and possible threats. From this basis, management develops implements and monitors a strategy.

Strategic plans start with development of a company vision or mission and stated objectives. The company vision and objectives describe what a company will strive to resemble and under what guiding principles it will operate., a company also  analyzes what it does right and what internal challenges it faces in seeking growth. A SWOT analysis could uncover weakness in business policy or processes or the strength of the company marketing objectives. The opportunities and threats are the external factors. Also company forges goals and a plan of action based on the initial mission statements and a recognition of internal and external factors.

WRITTEN BY SANDULI NEEMA R.