The importance of strategic plan in any company in order to implement or planning your business.

The importance of strategic plan in any company in order to implement or planning your business.

1. Plan it identifies the suitable strategies to achieve the goals.

2. Strategic plan helping in improving awareness of the external and internal environments, and clearly identifies the competitive advantage.

3. Strategic plan help in increasing managers’ commitment to achieving the company’s objectives.

4. Strategic plan improving coordination of the activities and more efficient allocation of company’s resources.

5. Strategic plan increase better communication between managers of the different levels and functional areas.

6. Strategic plan helping in reducing resistance to change by informing the employees of the changes and the consequences of them.

7. Plan is a way of knowing strengthens the firm’s performance.

8. On average, companies using strategic management are more successful than the companies that do not

Planning process, Strategy, deals with the heart of planning: making decisions dealing with the expected impact of the communication, as well as the nature of the communication itself.

In strategic plan and strategic communication both deal with to analyzing the Situation in management your analysis of the situation is the crucial beginning to the process. It is imperative that all involved planner, clients, supervisors, key colleagues and the ultimate decision makers are in solid agreement about the nature of the opportunity or obstacle to be addressed.