MEDIA AND CONSUMER BEHAVIOUR

MEDIA AND CONSUMER BEHAVIOUR

Media are the major factor leading the consumers’ behavior change through advertising. Advertising as the form of communication which is very important in any business in the market seeks to achieve certain objectives within the company or organization, whereby among the major objective is to change the behavior of customers. This makes the advertisers to be very creative as well as innovative in creating and dealing with different advertising channels in order to change the behavior of the customers.

Through the presence of media, mobile telecommunication companies compete to create good reputation and identity which will guarantee customers trust, this will play great role in customer behavior change. Most of telecommunication companies use attractive graphics and good branding with the aim of attracting customers through changing customer behavior. Apart from that promotions as well as different channels are used in making sure that information reaches to the customers, simply because media channels are differ in term of their coverage.

Due to presence of different factors that motivate customers of mobile telecommunication companies, research is needed in order to recognize which factors mostly motivate the attraction to the customers of mobile telecommunication services which makes their behavior to change. Wether the graphics, branding, promotion or channels used by the companies.

BY

PETER FELISTER