ADVERTISING AND CONSUMER BEHAVIOURS

ADVERTISING AND CONSUMER BEHAVIOURS

Media specialists are responsible for placing advertisements that will reach targeted customers and get the best response from the market for the least amount of money. Typically, these advertisements are for products or services, but other advertisements might seek to influence public opinion regarding a controversial issue, provide information to the public about a cause or event, or attract interest in an organization. Any advertising designing should capture the mind of customers in order to make them act upon the wishes of the company or organization, this will lead to change of the consumer purchasing behavior.

Advertising is the best communication channel for convincing consumer to purchase the products or services of a particular company. It is best tool for creating image in the mind of consumer regarding any product. The basic purpose of advertising  is to create brand image in the mind of customer and this brand become a reminder further until the customers purchase relating to that product or services. Emotional responses are generated after watching effective and well designing adverts that persuade consumer purchase behavior

most important part of effective and well designing advertisement is emotional response that shows the intensity to remember the brand image in adverts and buying the brand. This shows that the positive behavior is stronger than negative behavior. Basic purpose of consumer buying behavior is to buy the specific goods, services, products. Advertising designing play a greater role in influencing customer behavior change due to the fact that, advertising designing lead to raise of emotional of customers, hence become easy for them to change their behavior because they need to fulfill their emotional.

By

Peter Felister