Strategic communication is very important in your business.

Strategic communication is very important in your business.

Strategic communications being strategic means communicating the best message, through the right channels, measured against well considered organizational and communications specific goals. Strategic communication is part of an organization management function and decision making process, based on careful planning that identifies issues, gathers data, considers alternatives and determines action. It is rooted in the organization mission as lived out through its bottom line. It focuses on the organization fundamental purpose or mission. Organizational goals and positioning statements are carried out through specific and measurable objectives that chart the course for desired levels of awareness, acceptance and action.

Mkomweke Zubeda S.