Public relations Department position an Organization for archiving Organization Goals.

The concept of position is often used in public relations and strategic communication. Position is a subjectifying process of locating and being acted within discourse sites or spaces. Positioning is the process of managing how an organization distinguished itself with a unique meaning in the mind of its publics, especially as distinct from its competitors.

Some organizations have made successful attempts to position themselves to keep pace with a changing environment. The public relations department could position in an organization. Public relations department should conduct and analyzes the research to determine how their organization perceived by various publics including their competitors.

 The public relations identify the position that an organization would like to hold, seeking to distinguish itself from its competitors. Charitable organizations utilized arrangements of dimensions to distinguish themselves and to support their core positioning strategy. Some dimensions used by charities reflected those advocated in the non profit marketing such as quality of services or the provision of specialist services.

By Mkomweke Zubeda S.