Friday, 24 April 2015

HARNESSING THE SCIENCE OF PERSUATION


Persuasion skills these are the things that any person can have them, but not all of the people possess those skills can be a good persuaders’. Most of the people who are great persuaders’ are natural, means they are born with that charisma but most or the rest must be trained so that to possess those skills. It’s very interesting when a natural person does persuasion because it will be easy for him who to deal with a lot and various techniques so that to make the people fall for him. But these talented persuaders may be not able to transfer their skills to other people who need their helps. In such an environment the persuasion skills are playing greater influence than other powers do.

Any persuader cannot succeed without knowing the six basic laws of winning friends and influencing people which the executives can apply and use them in their own organization;

    Liking principle,
This principle is based on two thing which are praising and similarities. Whereby for the managers to create a bond with their subordinate so that get to know what does they what, this will take do something’s like going clubbing or goes to some areas where he will be regarded similar to them. Because participant s they stood together after learning that they share common interest like beliefs, and other social values. So that may be applied to customers when apersuator is planning something towards his people he will have to stay in their shoes so this will ensures their attention and they will regard him as similar to them. And through that persuasion will be done easily.
 And when it comes to praising it means that, as a persuader you need to know how to value your people, be them and accept challenges that may be brought from them.  As the manager you have to know how to value the actions of your recent hire so that the liking modality can be achieved from both parties.
              Reciprocity,
This is the principle which has based on giving what you whant them to receive. So for that case as a manager needs to provide what he may also be preffer to be given out. And with that case he will capture the attention of the people who were interested in his persuation.
      Social proof principle
This principle is based on the use of evidence from people whom they are highly trusted. The executive can decide to use peers. Their testimonies will play a great role when changing the people’s minds. This will be credible when the satisfied customers say out what they receive, with that in mind it will be easy to make persuasion success.

    Consistency  principle
This is based on the fully commitment of the people you are dealing with, good turns are one reliable way to make people feel obliged to what is said or done.  For the manager who wants to wins up their subordinates they needs to put whatever decision in writings so that to ensures their actions. Within this pressures is not allowed, just value their ideas so that when you bring out your idea they will be compatible with your views. This may apply to the consumers who prefer to be persuaded by your works then it means that whatever you do towards them, to ensure your success as a persuader you need to put many efforts which will be used as supportive evidence towards their total commitment.
    Authority
This means as a manager should know how to manage and persuade your people with authority, because authority may act on behalf of making what you planned successful, because as a person speak with authority it will ensures credibility. And to make things work a persuader needs to be credible so that to make persuasion success.
     Scarcity
This principle is based on giving out the unique benefits and exclusive information. In this kind of principle the managers can learn on how to make the people believe on lacking than gaining much. This procedures prefers to make the consumers to buy or like more the product because its useful and it is going to be missing soon, so persuasion will be done because the customers have manipulated and they have a strong faith towards that product.


bachubira  zaituni

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