ADVERTISING AND CONSUMER BEHAVIOURS

ADVERTISING AND CONSUMER BEHAVIOURS

Kotler and Armstrong (2008) further suggest advertising as a tool to inform consumers about the products and services an organization offers to the market. It is also important for the new organization or company together with their products. This is simply because through advertising the customer will be aware of the new products in the market, apart from that advertising help much for the products or services to develop.  They continue by suggesting, customers are also informed about the price of the products as well as the instruction on how to use that product through informing as the role of advertising. Due to this fact customers become part and parcel of the products or services and hence facilitate the changing of customers’ behaviors.

Persuasion is also the role of advertising.  Kotler and Armstrong believe that, in order for customers to think and desire of the certain product or services, advertisement should capture the mind of the customers in order to attract them and lead the customers to act on their side, simply any adverts should have the power of persuade the customers. Through doing that will lead the customers to follow the wish of persuader, by doing so the company or business will have many consumers and this also will contribute to high sales.

By

Peter Felister