ADVERTISING AND CONSUMER BEHAVIOURS

ADVERTISING AND CONSUMER BEHAVIOURS

Television and radio are the major advertising media that is used to influence consumer buying behavior. This is due to the fact that, most of customers depend much on these advertising media on obtaining of their information about services offered by  Company. Customers’ responses makes television and radio to be most used media in transmitting of information.

 Television and radio is user friend advertising media because it provides information in easy manner, with specified time and it is less costful. This makes customer to get more information easy as against internet and other new interactive media in the Developed World.

To ensure its acceptability to the customers, radio and television supported by over 80% of people simply because television and radio are suitable with the nature of customers as well as the environment that surround the customers of different companies this makes customers to respond positively towards the goods and services offered by those companies.

By

Peter Felister