Significance of Public Relations Department on Information Flow in Organization.

Facilitating a free and open flow of information is ethically sound, and this responsibility belongs to the public relations practitioners. The professional communicators of the society are responsible for maintaining relationship and solving conflicts in the public area, advancing ideals, help the informed market place of ideas exist, and facilitate greater knowledge and understanding among the public’s.

Public relations makes information available both inside and outside of organizations that would not otherwise be free flowing, contributes to understanding in various publics of organizational policy and issues, and help in problem solving between organizations and their publics.

 Most of the responsibility for ethical internal communication rests with the dominant coalition, who should lead by example in matters of open, honest communication and should reinforce an organizational culture that values and reward ethical behavior. 

The task of Public Relations Department is not only to communicate with and build relationships with all organization publics but also will have overall responsibility for the communication strategy of the organization which has been determined. Public relations professionals in this department are aware of the environment in which the organization operates.

By Mkomweke Zubeda S.