The impact of outdoor advert location on customers.
Outdoor advert is a large place based medium
advertisement is displayed in fixed location. This can be an extremely usefully
advantage for marketers that use the medium properly. Local advertiser such a
car dealerships, restaurant and shopping center, can speak out the outdoor
advert location that might effectively guide consumer to advertisers facility.
National advertiser particular national retailers like telecom companies or
nation store brands can also choose advertising site to guide consumer to nearly
location.
Outdoor advert offers nation and local
marketers. A certain advantages that can be realized with other media most
important advantage are the place based nature of the medium and its visual
impact. There also disadvantage to using outdoor advertising media including
lack of audience selectivity and the inherent limit of often fleeting exposure
time.
By
Mkomweke Zubeda S
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