communication principles

Communication principles

Meaning is internal and individual, this simply meaning  something can not be necessary to be universal, or to be with the same meaning within  individuals, so meaning of something is invisible simply because the meaning is generated inside the individual and it is not simple to see what individuals think about certain thing. Sometime it is possible that the same thing can have different meaning because each individual provide it meaning according to different things like environment, culture, religion, altitude and all things of that nature. So meaning of something remain in individual, simply because it is not possible other person to see. This theory suggests that meaning is developed through signals like, touch, smell, test, sight as well as hearing.

This principle help me in my professional Career because through understanding that meaning is internal and individual as a PR professional  I can get to understand that publics always may have varieties of meaning to the message I communicate to them, so through that it became easy to facilitate effective communication.

By

Peter felister